Maybe its because we just celebrated Valentine’s Day but…Rovi, you complete me.
Rovi gets it. In fact, their platform powers quite a few of the major players out there already. A recent article in MediaPost talks about just how right Rovi is and how their new mobile commerce play is completing the Connected14 prophecy.
“We can now get that much closer to the consumer interacting with the content,” says Mike Fitzsimmons, chief executive officer of Delivery Agent.
Siegel believes adding a digital commerce piece for TV marketers will drive efficiency. “It’s an easy extension,” he says, helping move direct-response marketers to another level.
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