According to a study from Adobe Digital Marketing Insights, tablet users spend over 50% more per purchase shopping online than smartphone visitors, and 20% than traditional laptop and desktop visitors.
“Adobe analyzed roughly 16.2 billion online transactions from 150 top U.S. retailers in 2011, finding that the mobile market has quickly become a lucrative cornerstone of the e-commerce industry,” writes Austin Carr of fastcompany.com.
With that stat on the table, we’ve got to ask — are you creating online content for tablet users? If not, this evidence is certainly compelling enough to think twice about your foray into web development.
For more information on connecting to tablet users, check out these digital gems.