A&E Network has launched Storage Wars Fan Challenge, a new second-screen app that gives viewers the opportunity to compete against each other by playing in a fantasy-style game that is synced up to the show. In the app, players test their bidding skills by selecting the cast member who they think will be the winning bidder for the season. During each new episode of Storage Wars, players will earn points based on how well their chosen cast member performs. Extra points will be awarded if the chosen cast member wins a locker that is worth a lot of money. Other ways to earn points include frequently using the app, sharing content on Facebook and Twitter, checking into the show, and playing trivia games, as well as answering pop-up questions that will live on the app during each broadcast. A global leaderboard will show which players are performing the best. To earn a shot at the weekly $1,000 cash prize, a user simply has to play the game. The app is currently available for free on the iPad and on AEtv.com. It’s coming to other devices later this season. Social TV tech company TVplus is powering the app.

Is this really a second screen experience? Sync is nothing new.



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