Boxee explores Ads

On April 11, 2013, in Ads and Measurement, B2B, Connected14, ConnectedTV, by Connected14

LAS VEGAS – Boxee CEO Avner Ronen took the stage at the NAB Show Wednesday to explain why his company revamped and rebranded the Boxee TV just months after launch.

Boxee rebranded its box from Boxee TV to Boxee Cloud DVR and changed the services it offers. The device manufacturer is aiming to cooperate with broadcasters by trying a fresh approach to DVR, said Ronen.

“Our pitch to them is if we move the DVR to the cloud, we can do dynamic ad insertion, so instead of losing the ability to monetize that audience if they’re watching a week later or binge viewing if they’ve recorded the entire season, if you could serve fresh ads whenever somebody is watching it … that is a better way to monetize DVR.”


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