Over The Top is Over the Top

On April 11, 2013, in Uncategorized, by Connected14

According to analysis firm ABI Research, the likes of Netflix, Hulu, Apple, and Amazon helped drive the over-the-top (OTT) video market past $8 billion in 2012. The three largest markets – North America, Europe, and Asia-Pacific – experienced YoY growth in excess of 50 per cent in 2012. The continued spread of connected CE and increasingly mobile devices, such as tablets, are expected to push the market past $20 billion by 2015.

“The shift to digital and OTT distribution is accelerating, particularly as content providers increasingly warm up to these channels,” notes senior analyst, Michael Inouye. “While Pay-TV services are still afforded many advantages we are approaching the proverbial fork in the road when content owners will decide if they continue down the same path or forge ahead, shaking up the primary means of media distribution as we’ve known it.”


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