The Connected Future- A prediction worth pondering

On March 17, 2012, in B2C, Connected14, Mobile, Platforms, Tablet, by Connected14
0 “In 10 years, it may be just a plane of glass. The actual design won’t matter. Convergence will have long since been established and we will simply have a series of screens of varying sizes (your television, your phone, your computer, etc.) that we do everything on and react identically, which are connected to [...]

Tablet Users Spend 50% More Per Purchase Than Smartphone Owners

On January 18, 2012, in B2C, Mobile, Platforms, Tablet, by Connected14

According to a study from Adobe Digital Marketing Insights, tablet users spend over 50% more per purchase shopping online than smartphone visitors, and 20% than traditional laptop and desktop visitors. “Adobe analyzed roughly 16.2 billion online transactions from 150 top U.S. retailers in 2011, finding that the mobile market has quickly become a lucrative cornerstone [...]

TV’s digital age to (truly) arrive in 2017… or sooner?

On January 10, 2012, in B2C, by Connected14

While mass media is on the decline (save for the Internet), television viewing continues to soar. Although this platform is on the rise, TV advertising as we know it is in for a “big digital disruption.” How so? Writes Dave Morgan, author of recent AdAge article ‘TV’s Digital Age Will (Truly) Arrive in 2017:’ Simply, [...]

Finding creative way for Brands to break-thru

On May 31, 2011, in B2B, B2C, Connected14, Platforms, by Pete Deutschman

Part of the connected14 mindset is dedicated to the consumer experience across the 1 foot (mobile), 3 foot (computer) and 10 foot (connected14) experience. The other portion of the mindset is committed to helping brands connect to their target audience across the connected14 in new and meaningful ways. My long-time Buddy Max Sabol is founder [...]

XBox Kinect: Step closer to the Connected14

On March 18, 2011, in B2B, B2C, Connected14, ConnectedTV, Digital OOH, by Pete Deutschman

This is a re-post from Say goodbye to your mouse and hello to Kinect You’ve probably seen the ads or have read about the Microsoft Xbox Kinect device release at the end of 2010. If you haven’t, check it out and you’ll see why we’re so excited. Now, you’re probably asking yourself “How can [...]

Preference a key part of the Connected14 experience

On March 2, 2011, in B2C, Connected14, ConnectedTV, Mobile, Platforms, Tablet, video, by Pete Deutschman

So, you are sitting in your living room watching TV on your connected TV, cruising your facebook feed and commenting on your friend’s cute photos of family vacations or Andy’s Vegas bachelor party. You take a sip of your Coke and your attention is drawn to the ad on the right side of facebook introducing [...]

We agree, Dale!

On March 2, 2011, in B2C, Connected14, ConnectedTV, by Pete Deutschman

Western Digital’s VP Marketing Dale Pistili spoke at the 2011 TV Summit on the future of TV and the Connected14 experience. “TV is sometimes something you want to sit back and relax and watch, but sometimes you have your laptop on,” Pistilli said. “There are different user states for how people interact when TV is [...]

DirectTV embracing Connected14, ahead of the rest of the industry

On March 1, 2011, in B2B, B2C, Connected14, ConnectedTV, Tablet, by Pete Deutschman

I don’t have DirectTV but after seeing this, I might just switch! Sorry, Cox! According to AOL’s Unofficial Apple Blog: We’ve had an iPhone app for DirecTV for quite a while now. It allows you to program your DVR directly from your smartphone, and it works well enough. Now, the satellite giant has announced an [...]

Mcommerce: Connected14 Out of Home Experiences are transaction bound

On February 16, 2011, in B2C, Connected14, Digital OOH, by Pete Deutschman

A recent article in MediaPost talked about MCommerce and the idea of closed networks that allow for connectivity with a consumer while in store or within vicinity. Seems odd that mobile devices require a closed “Fence” as the article suggest but when you think about actually purchasing on the device rather than a cash register [...]

PEW RESEARCH: Desktops and Laptops Trail Cell Phones in Popularity

On February 16, 2011, in B2C, Connected14, Mobile, Tablet, by Pete Deutschman

According to a recent report by the Pew Research Center, Generations and Their Gadgets, younger adults are leading the way in increased mobility, preferring laptops to desktops and using their cell phones for a variety of functions, including internet, email, music, games, and video. Cell phones are by far the most popular device among American [...]

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