As the Senior Vice President of Strategy and Marketing, Cat leads strategic business and client efforts that span digital marketing insights, product and partnership development, marketing, internal team development and strategic planning.
Having been a marketer and business leader for close to 15 years, Cat has successfully positioned and brought to market businesses, products and campaigns generating millions in revenue. Key in architecting the strategy that positions PointRoll at the forefront of digital marketing services and delivery, Cat provides PointRoll and our clients with extensive knowledge of the digital marketing ecosystem and opportunities.
The driving force behind PointRoll’s innovative and effective marketing approach, Cat strategically built the company’s marketing team before turning the tables and working directly with clients to further their digital goals as a sales executive in the Southeast. Cat successfully built PointRoll’s southeast sales office in Atlanta, leading the team in providing consultative, compelling and measurable rich media programs to clients including BBDO, UPS, Disney and more before returning to marketing and joining executive leadership.
Cat began her career at direct-response agency M&M working with clients including Walmart, Saks Fifth Avenue and Bergdorf Goodman followed by client-side roles as Brand Manager at Exelon and Foamex, producers of leading consumer products Tempur-pedic and Mr. Clean Magic Eraser. Cat parlayed her agency and brand experience into a consulting manager lead with GailForce Communications, where her clients included ALC and ARAMARK.
Cat earned a BA from Denison University and is a member of organizations including The Executive Women’s Network, the American Marketing Association where she recently co-led a pro-bono marketing project as part of the Non-Profit special interest group, and the Atlanta Interactive Marketing Association where she serves on the Board.