Heather Anderson

Heather Anderson

VP of Marketing
The Retail Outsource Companies

Heather Anderson is responsible for the marketing of all companies under The Retail Outsource umbrella, which include The Retail Outsource, Mobile Insight, and SYMBITS. A true sell-through professional, Heather has spent more than 15 years developing highly effective channel marketing and sales programs for companies of all sizes and stages of their life cycle in industries including CE, wireless, telecommunications, small appliances, fitness equipment, and others, leading to an American Business Award for Best Marketing Team in 2002. With extensive business development, promotional marketing, consulting, and account management roles on the agency side, and retail and catalog channel marketing management on the manufacturer side, her professional passions lie in consulting with clients and developing unique and flexible solutions to align their retail strategies with in-store marketing and sales tactics. The ultimate goal is to build brands and drive sales, as she has done for companies including Motorola, Canon USA, Sony, Sprint, Microsoft, Philips and Vonage, among others.

 

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