Pete Deutschman, Chief Buddy and Founder of digital engagement agency, The Buddy Group, is dedicated to helping brands reach the right audiences through the innovative use of technologies. Since the agency’s launch in 2006, Pete and his team have worked at the convergence point of marketing, storytelling and technology and leveraged their expertise for over 200 product launches, deployed across mobile, web and connected television. It was his vision that led the agency to build one of the first in-house agency sound stages specifically for interactive content creation and distribution. The diversity of his experience and expertise is reflected in The Buddy Group’s client list including; Monster Energy, King’s Hawaiian Bread, Western Digital (WDTV), Google, YouTube, Epson, National University, McDonald’s HappyMeal.com and Experian.
Prior to starting The Buddy Group, Pete held executive and management positions at VPI, Iconixx and Melanie Griffith’s One World Live and worked on Broadway at The Broadway League (co-presenters of The Tony Awards®). Thru his tenure at those respected digital, youth and entertainment media focused organizations he led efforts on brands such as Harry Potter, AOL, News Corp., the first online short film festival Hypnotic (Universal) and Ashton Kutcher’s first web presence AshtonKutcher.com. In 2010, Pete coined the term “ Connected 14”, to describe the opportunity that brands have to engage with consumers across the 1ft, 3ft and 10ft experience. An industry leader in this field, Pete now shares his experience and knowledge through The Buddy Group Connected 14 Thought Leadership series, launching in Jan 2012, more information available here: http://www.connected14.com/