Seth leads the Google | YouTube ZOO – Creative Content Development team focused on developing creative programs and brand activation strategies for F1000 clients across Google and YouTube platforms. His team currently supports Automotive, CPG and Technology accounts.
Previously, Seth managed strategy and operations for Google’s Automotive team. In this role Seth was responsible for operations & sales go-to-market strategy across the Americas region, as well as helping Automotive clients leverage new products & features for continued success with Google advertising programs. Prior to leading operations, Seth built and optimized some of the earliest Google digital programs for automotive manufacturers, auto sites, and dealer groups.
As one of the first Strategists hired at Google in 2002, Seth established the first search programs for marketers across multiple industries, as he developed Google’s presence in Chicago, Atlanta and New York.
Seth is a graduate of Brandeis University where he earned a Bachelor of Arts degree with High Honors.